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Operation June Cleaver

March 16, 2015

Envisioning The American Dream

vintage 1950s family sexist ad 51On a recent chilly Sunday women started disappearing from ads, magazine covers, billboards and posters directing readers to Part of a powerful ad campaign to raise awareness of gender inequality, it was a graphic reminder to women “we’re not there yet.”

It’s a déjà vu for the real housewives of the cold war.

70 years ago images of working women suddenly disappeared from the media and it took them over 30 years to return.

During WWII women might have thought that they were finally there…until they weren’t.

vintage ads collage WWII Women military and 1950s housewife Women went from serving the country to serving hubby a beer. L) Vintage ad Canada Drive 1944 (R) Vintage Schlitz Ad 1953

One day, dedicated working women were glorified, proudly featured in articles and advertisements; the next they vanished, replaced by dewy-eyed brides, and happy homemakers with nothing more taxing on their minds then getting rid of ring around the collar.


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